Cloud computing in Thailand is growing at a rapid pace and becoming a factor in the digitisation of major industries.
The booming Internet of Things and e-commerce businesses are accelerating the cloud market even more, according to Amazon Web Services (AWS), the cloud computing arm of the e-commerce giant.
“We are putting more investment in Southeast Asia to increase our business presence in the region in order to capitalise on the booming cloud market, especially in Thailand,” said Regina Tan, public relations manager at AWS.
The company opened local offices in Thailand, Malaysia and the Philippines in the first six months of 2016, adding to the Singapore office established a few years ago.
AWS has six data centres in the Asia-Pacific region, out of 13 facilities globally.
Ms Tan called Thailand one of the fastest-growing cloud markets for AWS, thanks to the government’s national e-payment scheme, the burgeoning online retail market and the development of the digital economy.
AWS saw an increase of 64% in global revenue to US$2.6 billion in the first quarter of the year. Operating margin stood at 23.5%.
Since its founding a decade ago, AWS has grown to 1 million active customers in 190 countries.
AWS’s cloud services include enterprise application integration to address core enterprise functions, disaster recovery backup, e-commerce website building and real-time data analytics.
Goragot Wongpaisarnsin, general manager of Toyota Tsusho Electronics Thailand, said the company embraced cloud technology to empower its traffic- monitoring service.
By year-end, the embedded automotive systems arm of Toyota will introduce its new version of TSquare, a mobile application providing real-time traffic information across the country instead of just Bangkok and its suburbs.
The new version of TSquare will also estimate the arrival time of a target’s destination, Mr Goragot said.
Toyota Tsusho uses AWS’s cloud service to compute and process data. The company is preparing to expand its nationwide traffic-monitoring system to fleet management service and logistics.
“Bangkok ranks among the eight world cities with the worst traffic. People lose time in traffic congestion equivalent to 21 days a year,” Mr Goragot said, adding that Toyota Tsusho’s real-time traffic information service would reduce traffic congestion by an estimated 30%.
Real-time analytics technology will also play an increasingly important role in the connected-car market over the next few years.
Toyota Tsusho is preparing to expand into the Philippines and Indonesia this year after entering five countries in the Middle East last year, Mr Goragot said.
Bangkok Post 15 Jul 2016 at 04:00
NEWSPAPER SECTION: BUSINESS | WRITER: SUCHIT LEESA-NGUANSUK